Lourdes Castro

Crafting meaningful experiences through design
UX / UI / Product Design

Passionate about problem-solving and delighted to create the best digital and non-digital experience. 

I design and grow products that people love
I AM PASSIONATE ABOUT DESIGN. I am on a lifetime mission to make the world a better place
USER-CENTeRED DESIGN PROCESSES AND METHODS TO ACHIEVE THE USER´S NEEDS
Together, we can design with confidence, clarity, and impact.
Let’s start a conversation
Get to know me
my hobby
LinkedIn

Design is more than aesthetics—it’s about creating experiences that connect and inspire. With over a decade of experience, I blend creativity, strategy, and usability to turn ideas into meaningful visuals.

Soft skills set –

COMMUNICATION

I enjoy collecting perspectives, reactions, feedback, and ideas that will help the project have a clear understanding of the motivations of a particular cohort. Identifying the target users, creating user personas.

USER EMPATHY

I cannot help putting myself in the user´s shoes. Able to think about problems from a customer or user´s point of view, being empathetic to their needs and determining what job needs to be done.

ORGANIZATION

From design briefs, research findings, interview results to wireframes, prototypes and design specifications. It is a must to be organized not only for my own effiency but for the rest of the team.

VISUAL COMMUNICATION

Because design is highly graphic in nature. Understanding of concepts like layout, colour palette, typographic hierarchy, grids, components, image style, rules for animation, icons, images, design theory. All to be consistent

accepting constructive criticism

I am concerned that I am not designing for myself but designing for the user to solve a particular problem. Criticism is just gold, a great opportunity to improve design work and become a better, more skilled designer.

PROVIDING VALUE

It is all about helping others, delivering great service and value. Why? Because it is my way of getting the best version of myself. Being part of this society by giving the best of me.

– UX Technical skill set –

UX RESEARCH

 I enjoy collecting perspectives, reactions, feedback, and ideas that will help me have a clear understanding of the project.

INFORMATION ARCHITECTURE

 Implementing site maps, labelling systems and organizing navigational structures in a way that feels intuitive to the user.

WIREFRAMING & PROTOTYPING

I quickly communicate and test ideas. From low-fidelity hand-drawn models to high-fidelity digital mockups.

UI designer

 I implement more than 8 years of graphic design experience and the latest trends. .

ANALYTICS

Testing is a key part understanding the relationship between the product and the user.

CODING

My basic knowledge of front-end development helps me understand what´s possible from a technological perspective and helps ease the transition between design-developer handoff.

TOOL SET
UI/UX Tools

Adobe Creative Suite
Keynote & PPT
Sketch
Figma
Invision
Balsamiq
Zeplin

Usability Tools

UserTesting
Usability Hub
Optimal Worshop
Google Analytics and Adwords
Google Optimize
ClickHeats

Front End

GitHub
Atom
Boostrap
W3C Markup V.S.
Code Pen

Google Fonts

WordPress

Other tools

Trello | Asana
Mendeley
Scanmarker
Hotjar
Google Package
Zoom

Whiteboard

Make the complex simple, but not simpler
Albert Einstein
GET IN TOUCH

I love to listen and would be happy to discuss your proposal. Feel free to reach out with any questions, and I’ll get back to you as soon as possible!

Link me
linkedin.com/in/lourdes-castro
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